38 Special

I built branding for a new western-themed saloon, including a distinctive name, logo, and promotional materials that fit the Old West aesthetic. I developed the name “38 Special Saloon” by connecting the location to a gun from that time period. I designed the logo while overcoming challenges with the smoke effects to form the “38,” and went through multiple versions to refine the concept. After approval, I expanded the project by designing Most Wanted-style posters, using textures and filters to create an authentic look. These posters allowed me to deliver a brand identity that captured the saloon’s theme, leading to extended project work.