Too Cute too ... Jet Puffed Campaign

I utilized the “after-only” advertising method for Jet-Puffed to create an integrated campaign. This allowed me to create a cohesive campaign that was skewed to the target audience and highlighted the product’s versatility. I developed a creative brief and a buyer persona to inform my campaign decisions. I then generated multiple headlines and visual concepts centered on creative uses of marshmallows, such as crafting activities inspired by my childhood. These visuals allowed me to produce a concept-driven campaign that reaches the target audience while showcasing the product in a playful way.