NSAC 2026

My team participated in a competition for a campaign focused on promoting the NFL to key target audiences. I helped lead the team in developing a strategic, inclusive campaign that meets client expectations while engaging diverse audiences effectively. I served as an account manager, designer, and presenter, and guided the team to align creativity with client and brand standards. I helped develop the campaign concept: “Big Plays Start Small,” co-wrote the presentation script, and pitched the campaign to judges. The campaign used an integrated media approach, including social, digital, environmental, and guerrilla marketing to connect with Latino communities, young girls, and casual fans. As a team, we delivered a purpose-driven campaign that communicates an impactful message about growth and accessibility. This project allowed me to demonstrate leadership, strategic thinking, and presentation skills.